August is hot and denoted as “slow” here in The Bahamas. However, people still need to eat and while many restaurants and hotels will close for a few weeks for an annual vacation, many others will remain open to service the local market. It is a great time to deep-clean, order and receive new ware and equipment, take a huge physical inventory, write new menus for the fall, plan out your structure through the year-end and arrange any training or administrative changes that need to be done.

In the US (and elsewhere!), restaurants regularly schedule promotions around special recognition days. These days and monikers are chosen by various organisations, carried by social media and used by restaurants to stimulate sales programs and specials.

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AUGUST IS…

  • BACK TO SCHOOL
  • First month of the new Crawfish Season
  • National Sandwich Month
  • National Panini Month
  • Family Meals Month
  • Children’s Eye Health and Safety Month
  • International Children’s Vision & Learning Month
  • Get Ready for Kindergarten Month
  • National Catfish Month
AUGUST EVENTS

Crawfish Season Opens – Friday, 1 August 2014

EMANCIPATION DAY NATIONAL HOLIDAY – Monday, 4 August 2014
* BFS will be closed to the public and will reopen at 7AM on Tuesday, 5 August 2014

Cat Island Regatta – 1-4 August 2014 (Fri.-Mon.)
New Bight, Cat Island, Bahamas

Rolleville Homecoming Festival & Regatta – 1-4 August 2014 (Fri.-Mon.)
Rolleville, Exuma, Bahamas

ATLANTIS LIVE PARADISE MUSIC FESTIVAL – 29-31 August 2014 (Sat.-Sun)
US Labour Day music festival experience presented by HGTV. Featuring: Rascal Flatts, Dierks Bentley, The Band Perry, CMA Songwriters Event with Kristian Bush of Sugarland and Brett James, Deejay Silver and many more.

PUBLIC SCHOOLS REOPEN:

  • Monday, 25th August, 2014 (teachers)
  • Monday, 1st September,2014 (students)

1 – International Beer Day
1 – National Raspberry Cream Pie Day
1 – World Wide Web Day
1 – National Girlfriends Day
2 – National Ice Cream Sandwich Day
2 – National Mustard Day
3 – National Watermelon Day – lots of Bahamian Watermelon available (4702451 $0.55/lb)
3 – Friendship Day
3 – National Sisters’ Day
4 – Assistance Dog Day
4 – Coast Guard Day
5 – National Oyster Day (Frozen Oysters on the Half Shell 5404028  1/144 ct $127.60/cs)
5 – Underwear Day
5 – Work Like a Dog Day
6 – National Root Beer Float Day
7 – Lighthouse Day
8 – National Frozen Custard Day
8 – National Zucchini Day (4726430 20 lb $29.95/cs)
8 – Happiness Happens Day
8 – International Cat Day
9 – National Rice Pudding Day
9 – Book Lover’s Day
10 – National S’more Day (Marshmellows 2001082 12/1 lv $31.56/cs)
11 – National Raspberry Tart Day
11 – Son and Daughter Day
11 – Play in the Sand Day
12 – International Youth Day
12 – Vinyl Record Day
12 – Middle Child’s Day
13 – National Filet Mignon Day (ask your BFS sales rep for a listing of beef filet mignon choices)
13 – International Lefthanders Day
15 – National Lemon Meringue Pie Day (French Lemon Filling 0449509 1/#10 $11/can)
15 – Julia Child’s Birthday
15 – Relaxation Day
16 – National Rum Day
16 – International Homeless Animals Day
16 – Tell a Joke Day
17 – National Vanilla Custard Day
18 – National Ice Cream Pie Day
18 – Bad Poetry Day
19 – National Potato Day (ask your BFS Sales rep for a listing of potato types currently in stock)
19 – National Soft Ice Cream Day (ask your BFS Sales rep about the variety of Schwan’s Softserve Ice Cream currently in stock)
19 – World Humanitarian Day
19 – National Aviation Day
19 – Photography Day
20 – National Chocolate Pecan Pie Day
20 – National Lemonade Day
20 – Radio Day
21 – National Spumoni Day
21 – National Senior Citizens Day
21 – Hawaii Day
22 – National Pecan Torte Day
22 – National Eat a Peach Day
22 – Be an Angel Day
22 – Hug Your Boss Day
23 – National Sponge Cake Day (Chocolate Sponge Cake Mix 0447017 1/25 lb $101.85/cs)
24 – National Peach Pie Day
24 – National Waffle Day
24 – International Strange Music Day .
25 – National Banana Split Day
25 – National Whiskey Sour Day
25 – Kiss and Make Up Day
26 – Dog Day
26 – National Cherry Popsicle Day
27 – National Banana Lovers Day
27 – Tug-of-War Day
27 – Just Because Day
28 – Brownies at Brunch Month
28 – National Cherry Turnovers Day
28 – National Bow Tie Day
29 – National Chop Suey Day
29 – More Herbs, Less Salt Day
29 – College Colors Day
30 – National Toasted Marshmallow Day
30 – Frankenstein Day
30 – Franchise Appreciation Day
31 – Trail Mix Day

Here’s your restaurant marketing calendar for August:

REFERENCES

Restaurant Marketing Ideas for August (restaurantnews.com)

 

 

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