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Valentines is one of the biggest days of the year in the foodservice industry, second only to Mother’s Day. A few fun facts to consider:
Some inspiration from US Meats, one of BFS’ fine suppliers of quality meats:
“As Valentine’s Day is right around the corner, I’m hoping that you have someone who has stolen your heart… On that topic, a comrade in Singapore gave me this quote of the day, “Create Something Worth Stealing.” Think about it in reference to all the things you do in your operation. Maybe it is a new menu idea, or a new cut merchandising idea, or a new approach to your customer. It’s the beginning of a new year…just do it!”
The average person will spend from $100-$300 on Valentines, between dinner, flowers, candy and gifts. Some may spend less, likely due to economic constraints, but others will decide to splurge after cutting back in other ways. Either way, money will be spent for Valentines and it is up to you to gain some revenue for your business.
In case you’re running a little behind, here are a few things to help you along.
The 14th of February is the burial date and actual commemorative day of St. Valentine, a monk who was executed for performing secret weddings. The Roman army needed more men to fight battles, so they outlawed marriage. St. Valentines married many secret lovers, cured the blind daughter of his jailer and before he was executed left the girl a love note signed “Your Valentine”. And so Valentine’s Day began as an annual expression of undying love and affection. Interestingly, the timing coincides with the pre-Christian celebration of Lupercalia (15 Feb.), and the new Christian church converted the ancient pagan celebration to a Christian festival for St. Valentine.
The infamous Valentine’s heart-shaped box of chocolates was introduced in 1861 by Richard Cadbury, heir to the Cadbury fortune. Today, over 36 million heart-shaped boxes of chocolate are sold in the US alone each year.
Hershey’s Kisses are named after the sound they make during production, when the chocolate is deposited onto the conveyor belt.
Alex Trebek hosts an annual Valentine’s Jeopardy episode, in which one category is always about “Conversation Hearts”, those candy hearts with messages like “I Love You” and “Be Mine”.
Valentine’s is the second biggest day of the year for greeting cards, after Christmas. Teachers get the most cards and children receive the most Valentine’s day goodies, followed by women (wives/mothers), then men (fathers/husbands), grandparents, co-workers, friends and pets. The figure on mistresses is unknown but estimated to be just under the numbers given to wives.
Although large bouquets of showy flowers have become the norm, classic florists prefer the “signature rose” which is a single, perfect red rose with baby’s breath.
In the US, almost half of US consumers gave candy to someone for V-Day, which is almost $1 billion in sales – mostly chocolate. Over 8 billion candy hearts are made and sold annually.