Restaurant Marketing 101: How to Get Your Restaurant Noticed

ESYSCO

What captures your customer’s attention? Is it your restaurant’s menu? Location? Or maybe it’s catchy marketing?

For many of today’s consumers, their attention needs to be grabbed quickly and then action needs to be taken to keep it. With restaurant experiences changing and consumer habits evolving, we need to find new ways to engage with customers. Our day to day restaurant marketing strategy efforts needs to be nimble and ever-evolving.

Why is this important? The goal is to be top of mind, increase your credibility, and gain your customers’ trust. Your customers care about the message you’re sending, online and in-person.

Here is your Restaurant Marketing 101 course: 8 things you can do to get your restaurant noticed: 

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Sterno Products

Headquartered in Corona, California, Sterno Products is the leading manufacturer and marketer of portable food warming fuels and creative table lighting solutions for the hospitality and consumer industries. The product line includes wick and gel chafing fuels, butane stoves & accessories, liquid and traditional wax candles, catering equipment and lamps. For over 100 years, the iconic “Sterno” brand has been synonymous with quality canned heat. The heritage of reliability and innovation continues today, as Sterno Products continues to bring to market new products that give foodservice industry professionals and consumers greater control over food quality and décor. Sterno Products is a subsidiary of Compass Diversified Holdings (NYSE: CODI).

NAME CHANGES

Sterno merged with Candlelamp and became SternoCandlelamp. Then in 2015, the company name was changed again to Sterno Products® The name change is part of a re-branding initiative to leverage the powerful heritage, strength and awareness of the Sterno brand as the company continues to expand its business and product lines into additional categories and channels.

 

Don Hinshaw, President and CEO of Sterno Products, states, “For more than a century, the iconic Sterno name has been synonymous with providing customers a core line of high quality products”.

In concert with this announcement, the company launched a new state-of-the-industry website, SternoProducts.com, for both the hospitality/foodservice and retail/consumer channels. “Our new name provides us a strong corporate identity that accurately represents the company’s leadership position, not only in portable food warming fuels, but beyond into broader solutions for Ambience, Catering, Home Entertaining, and Camping”, said Craig Carnes, Senior Vice President of Marketing and Sales.

Customers can see the new name on all digital assets maintained by Sterno Products, including all former Candlelamp and Sterno products.

Brands

Sysco Bahamas Food Services proudly represents a large roster of brands from around the world, including our trusted house brands like Island Queen, Seabest, Cardinal Cream and Lucky to name a few. We are the exclusive distributer for Certified Angus Beef® (CAB) offering the finest in American beef. Other well-known brands include Tyson, Smithfield Farmland, McCain, Ocean Spray, Hormel and Badia Spices. Sysco Bahamas specialises in foodservice lines offering the widest variety of products for chefs and kitchens, while also maintaining a healthy selection of retail offerings.

Sysco Brand Family

The Sysco Brand products compare favorably with other leading foodservice products and are backed by Sysco’s best-in-class quality assurance guarantee. VIEW SYSCO BRANDS

The Sysco Brands Story  Sysco lives at the heart of food and service. With every product, and every delivery, we demonstrate our passionate commitment to the success of every customer, supplier, community and partner. To support this mission, we routinely evaluate our services and develop solutions to meet our customers’ diverse needs. As a result, we have recently undertaken a large-scale revitalization to update our Sysco Brand product designs. Customers will benefit from the clean, consistent look of product names, descriptions and reorder numbers on each package. As always, each of our family of products comes backed by the largest Quality Assurance team in the industry. 

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